In this campaign for Sony, Juan Cabral's turned a small village in Iceland into an extraordinary sound installation for a week. Invited by Fallon to curate the music and spoken word for their ambitious project, we embraced the opportunity to showcase a diverse and creative playlist of music from both well-known and underground artistes.
Peter recalls, "Creating a live soundtrack whilst filming over a number of days in sub-zero conditions was an amazing challenge and I will never forget the moments when it all came together, like hearing Bob Dylan recite his poem 'Last Thoughts On Woody Guthrie' across a frozen lake in the thick of a starlit night."
In terms of licensing and commissioning, the task was truly immense as in-principle agreement had to be sought from an excess of licensors before filming and thus shortlisting commenced.
Sony 'Soundville (Power of Sound)' Fallon London - Directed by Juan Cabral
Music Supervision by Peter Challis and Augusta Quiney
