Nike Football's 'Make The Difference' campaign is the first communication for the 2010 football season, premiering in the UK before rolling out throughout the year globally. Each film in the series illustrates that a player that Makes The Difference wins matches.

Enrico Balleri, Nike Global Advertising Football Director says "This campaign gets under the skin of football and finds out what makes the top players tick. It explores the ability these players have to make the difference every time they strap their boots on."

Our task was to get inside Andrei Arshavin's head and use sound design to convey the exceptional strength of purpose that can surmount pain and probability to win a match.