This latest installment in Nike Football's 'Make The Difference' campaign brings humour to the concept of getting inside players' heads.
Comparing Cesc Fabregas' psyche with a Bond villain's control room, we see the Arsenal midfielder coolly considering his options before making his move.
A-Bomb 's sinister sound design score enhances the narrative with with just enough atmosphere to pull off the gag with style.
Nike: Make The Difference 'Control Room' Wieden + Kennedy - Directed by Aoife, Chris and Grant Too
Sound Design by Paul Carter and Matt Collinge