Having delivered Wieden + Kennedy a strong and distinctive sound design approach for Nike 'Addicted', A-Bomb suggested completing the picture with an original, edgy electronic music track.

By manipulating and treating Ed Norton's voice over and the Nike+ voice just as we did all the other sound design parts, A-Bomb was able to coalesce all the otherwise disparate audio elements with our original music to produce one compelling and unified force.

Somewhat of a stylistic departure for Nike, A-Bomb's music concept was so well received, a full length version of the track and remix were licensed as content for the brand's multi award-winning interactive communications strategy, Nike+.