This latest instalment of TBWA\London’s PlayStation 3 campaign, directed by Dante Ariola, features another of the mysterious hotel’s peculiar residents, Keiji.  An enigmatic figure surrounded by myth, we are told he spends much of his time reading “The Way of The Samurai” with a faded picture of a young Japanese boy for a bookmark.

A-Bomb’s original music score to Keiji’s portrayal of the campaign theme ‘This Is Living’ is deliberately contradictory, its belligerent percussion and warrior-like vocal delivery at odds with Keiji’s ice cool exterior as he plunges his bare hand into boiling water.

A-Bomb composers Peter Challis and Marc Teitler extracted a magnificent performance from Japanese percussionist Joji Hirota to achieve this vigorous and distinctive score.