Each character in TBWA\London’s ambitious multi-media global campaign for the launch of the Sony PlayStation 3 is as diverse as the next and the soundtracks which accompany their individual portrayals of the ‘This Is Living’ theme are integral.

Creative Directors Tony McTear and Danny Brooke-Taylor were looking for music for Bubba that emphasised the paradoxical hotel receptionist’s glorious moves but which in actuality, he would have no business dancing to. 

A-Bomb’s inspired response is an upbeat 70’s glam rock track, scored to picture by Peter Challis and recorded using vintage equipment and authentic production techniques specific to the genre.