In The Department Of Health’s Hook campaign, Paul Briginshaw and Malcolm Duffy set out to illustrate the powerful way in which smokers are controlled by their addiction to nicotine. The hard hitting adverts show smokers being violently seized by fish-hooks which drag them to their habitual smoking spots.
In Jeff Stark’s series of chilling TV depictions, A-Bomb reinforces the concept with a hectic, unsettling sound design score which serves to illustrate the irrepressible craving which smoking can cause
Peter Challis and Bernd Würtz’s disturbing combination of real synch sounds, dark, atmospheric tones and demonic whispering voices linger on as a haunting memory once the smoker lights up and silence is resumed.
Department of Health 'Hook' Miles Calcraft Briginshaw Duffy - Directed by Jeff Stark
Soundtrack by Peter Challis and Bernd Würtz