This film which launches 180 Amsterdam’s Predator vs F50 campaign for Adidas, offered A-Bomb an opportunity to bypass the strictures of music branding and demonstrate the capabilities of smart, creative sound design at its best.
In developing the soundtrack brief with creative team Stuart Brown and Edwin Latchford, A-Bomb’s creative directors decided on a fusion of real, synthetic and manipulated sounds and musical elements to reflect each scene’s distinctive character.
Using the very latest in audio manipulation technology to morph fluidly from one scene to the next, the soundtrack skilfully mimics Simon Robson’s stylish animation whilst retaining the cohesion required to work as a full length 60 second piece. |
