Invited to join the team at script stage, A-Bomb's creative directors worked closely with BBH's Steve Robertson and Justin Moore to devise an exciting and original music brief to equal their mesmerising story and Dante Ariola's ultimate vision of a future world.
This latest commercial in the 'Keep Walking' Campaign focuses on the musings of a highly intelligent and powerful android who covets a human being's innate drive and creativity. Whilst he is designed to last forever, he tells us that we have the real gift - the gift to achieve immortality by doing "one great thing".
Combining quirky, manipulated sound textures with a dynamic and unorthodox string arrangement, the beautifully produced music soundtrack dramatises the urgency of the film's motivational narrative with power, grace and integrity. The spot airs on TV and in cinema worldwide. |