For their latest brand film, Orange’s brief was to illustrate their vision that together we can do more. In Fallon's resulting TV executions, director Noam Murro gracefully presents the acquaintances and loves who help make up the personality of each individual. The music soundtrack balances the credence of the Orange brand with the warm likeability of the film’s narrator; discreetly underscoring the narrative and underlining the inclusive positivity of the message whilst projecting a deliberately contemporary sound.

Creative Director Tony McTear recalls "I think it was John Hegarty who first told me that music is usually given about 8% of the production time but can easily contribute 80% over all. With this in mind you need people who can decipher the ramblings of a creative who thinks he knows how to be eloquent about music, but clearly doesn't. You need people who have the ability to constantly surprise you no matter how impossible the brief, number of swaying opinions or ridiculous the timings. In short, if I don't have A-Bomb involved, I worry."