I was the kid at school with the record collection, the one who lay in the grass tapping at the Swingball pole to see how many different sounds it could make, the one who took Pet Shop Boys demos to parties months before they were released.  Turns out I'm a Personality Type INFJ; an idealist like Carl Jung and Tom Selleck (yes!) with a vivid imagination who thinks in metaphors and focuses on future possibilities and the potential of what could be. I value integrity and harmony at work (it’s true) and apparently I’m so intuitive about other peoples’ feelings that I am likely to experience telepathy and all kinds of psychic phenomena.  But whilst I may have a fair idea what you’re thinking, I’ve never come across anything remotely resembling a ghost, except on telly.

I have worked closely with some extraordinary living phenomena though.  David Enthoven and Tim Clark taught me all about managing serious artistes at ie:music and how naughty record companies can be.  Trevor Horn showed me the detail of what making records is all about and how to really listen to music, even when you’ve heard it ten hundred times already.  And how to make a nice mushroom and tomato thing you can do on toast.  Dizzy Gillespie imparted the art of getting away with audacious cheekiness, but it’s not often I've had to fall back on those skills.

And then it all came together into A-Bomb in Wardour Street because I’d seen how to run a business, even the tricky bits, and I wanted a go.  I fancied my own studio too because that’s what you do and I thought advertising was really interesting and using music to tell stories in no time at all that are there and then they’re gone feels like such a joy compared to building up the careers of artistes whose whole lives soar and dive with their record sales.  So I never looked back. After all, an INFJ is all about the future, remember?

Now I tell brands and agencies how music can help them get to people and what’s a really good way of doing it and what’s not.  I think everyone agrees that most people love music and I do too but being good at this means leaving all that behind to be objective and do the right thing for the job.  Except at evenings and weekends when it’s a Serious, Sirius Space Party... (BYOSwingball).