Augusta Quiney I was the kid at school with the record collection and an awkward fascintation for the way things sound. Turns out I'm a Personality Type INFJ just like Carl Jung and Tom Selleck; an idealist with a vivid imagination who thinks in metaphors and focuses on a world of future possibilities. I value integrity at work and I’m supposed to be so intuitive about other peoples’ feelings that I am likely to experience telepathy and all kinds of psychic phenomena. Perhaps I do like to believe I know what you’re thinking from time to time, but I’ve never come across anything remotely resembling a ghost, except on telly. You'd be surprised by some of the things you pick up from living phenomena, though, certainly working nights at the Blue Note Jazz Club in New York. Most memorably, perhaps, Dizzy Gillespie imparted the art of getting away with audacious cheekiness but I do try to avoid falling back on those skills. Then David Enthoven and Tim Clark taught me all about managing the careers of serious artistes at ie:music.  After that, Trevor Horn showed me the detail of what making records is all about and how to really listen to music you're working on, even when you’ve heard it ten hundred times already.  And how to make a nice mushroom and tomato thing you can do on toast.  Finally it all came together with A-Bomb, because I’d seen how to run a business, even the tricky bits, and I wanted a go. I thought advertising was fascinating and compared to dealing with artistes, using music to tell stories in no time at all that are there and then they’re gone can be such a joy. Nowadays I help brands and agencies use music to get to people in all sorts of clever ways because I understand what works and what doesn't. More recently I've set aside time to work with young, up and coming music producers at a south London charity called The Midi Music Company.  I was trying to be nice but it turns out I've learnt just as much as they have. Of course, we all love music and I'm no different but being good at this means leaving all that behind, to remain objective and do the right thing for the job.  Except at evenings and weekends when it’s a Serious, Sirius Space Party... We set up A-Bomb in 2001 because we met such talented people working in advertising and the opportunities were there to produce great work we could be proud of. Ten years on, we still relish the assertive and enchanting ideas that our clients share with us and delight in introducing up-and-coming musical talent to those challenging briefs that require intelligent and engaging solutions. Meanwhile. the whole business has got much more sophisticated as brands align with music in increasingly creative ways so there are always new and exciting ways to apply our expertise. And let's face it, no job is ever easy. READ WHAT OUR CLIENTS SAY > Peter Challis I worked out at an early age that music got me in with girls, girls broke my heart and then music made it all alright again.  Dressing up as Boy George was the obvious place to start, mix tapes took me to the next level and Steven Morrissey got me through the sticky bits.  I had my first synthesizer aged 11, vari-speed turntable and a multitrack soon after and by 17 I was DJ'ing and organising raves. During my degree course in Film and Communication, I jumped at a work experience placement at M62, learning from London’s best sound designer.  He only went and asked me to ditch University and become a company director, working on soundtracks for adverts directed by Ridley Scott, Paul Weiland and Tarsem... so what was I supposed to do? I really got into the work so then I set up A-Bomb, which gave me a room that sounds sublime, boxes that make everything sparkle and all those dear friends that come and go, the computers. Much of my time is spent plugging and unplugging things that make different sounds come out. Lots of brilliant and interesting people come by and I love to hear what they think and how they feel about things, although it does upset me if they have sticky fingers or drop crumbs. Being Personality Type ISFJ like Mother Theresa and OJ Simpson, I pride myself on doing a really good job of whatever I’m working on and my apparent reserve is really an expression of my sincerity and seriousness of purpose. In fact, I’m a mild mannered citizen who dreams of meting out justice, which explains the six rounds I suffer in the boxing ring every week. I’m never going to give up my search for great music, whether it’s an elusive buried treasure or the latest underground production technique.  I love crafting songs and producing records but putting sound to picture is what I reckon I do best.  Plus I get what brands are looking for and I can reconcile it with the ins and outs of record producers' and artistes’ processes.  It’s a treat to tell clients what they want is achievable and that I know how.